As Valentine’s Day approaches, the air is filled with the sweet anticipation of love and affection. This cherished day dedicated to expressing love has a fascinating history that stretches back centuries, blending legends, rituals, and traditions from various cultures.

The origins of Valentine’s Day trace back to ancient Rome, where the festival of Lupercalia marked mid-February. This pagan celebration honoured Lupercus, the Roman god of fertility, and was a time of feasting and fertility rites. As Christianity spread, the holiday gradually evolved to coincide with the feast day of St. Valentine, a Christian martyr who lived during the 3rd century.

One popular legend suggests that St. Valentine was a Roman priest who defied Emperor Claudius II’s decree banning marriage for young soldiers, as he believed that single men made better warriors. St. Valentine continued to perform marriages in secret, leading to his eventual martyrdom. Another tale speaks of St. Valentine sending the first ‘valentine’ greeting while imprisoned, by writing a letter signed “from your Valentine” to a young girl he had befriended.

By the Middle Ages, Valentine’s Day had become associated with romantic love in addition to its religious connotations. The exchange of handmade cards, poems, and tokens of affection became popular customs across Europe. In the 19th century, the tradition of sending mass-produced Valentine’s Day cards flourished, thanks to advancements in printing technology.

Expressing Love with JOKO Make-up: Gift Vouchers and Special Offers for a Radiant Valentine’s Day.

Today, people worldwide celebrate Valentine’s Day as a day to express love and appreciation for partners, family, and friends. While traditional gifts like flowers, chocolates, and jewellery remain popular choices, modern couples are also embracing the idea of experiential gifts and quality time together.

At JOKO Make-up, we understand the importance of showing your loved ones how much they mean to you on Valentine’s Day. We delight in offering gift vouchers and special offers, perfect for pampering your special someone with a luxurious makeup experience. Whether you’re planning a romantic dinner date or a cosy night in. Our makeup enhances your natural beauty, leaving you feeling confident and radiant.

This Valentine’s Day, why not treat your loved one to the gift of beauty and self-care? With our range of makeup and exclusive offers, you can create unforgettable memories and celebrate your love in style. Spread joy and happiness this Valentine’s Day with JOKO Make-up.